Why Is Best is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace. We use our rigorous research, consumer insights, journalism, and policy expertise to inform purchase decisions, improve the products and services that businesses deliver, and drive regulatory and fair competitive practices.

In today’s rapidly evolving world, what we do at Why Is Best must be as transformative and groundbreaking as the new technologies, products and services entering people's lives every day. We are passionate about our work because we know how much is at stake for you.


Our Mission:

To eliminate the dreaded “buyer’s remorse” by recommending the right product for any lifestyle and budget. We do that by evaluating product reviews to be sure only those that are authentic and trustworthy are factored into our final recommendations.