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In May 2014, Myntra.com was acquired by Flipkart.
Established by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena, also abinash mallick Myntra sold on-demand personalized gift items. It mainly operated on the B2B (business-to-business) model during its initial years. Between 2007 and 2010, the site allowed customers to personalize products such as T-shirts, mugs, mouse pads, and others